The Internet Could be the Key to Data Privacy

The process of giving up our privacy is much easier than protecting it – could that change?

From receiving ads in our mailboxes about a product to getting pop-up recommendations based on our political views, we as internet users are bombarded continuously with unexpected, unwanted content online. There are many of us that view this intrusive marketing experience as harmless, but in reality, those interactions can be invasive and potentially dangerous. These digital projections of ourselves are like virtual doppelgangers plastering our internet personas, thoughts, and influences all over the world-wide-web for anyone to access.

In our constant thirst, and almost fanatical quest to make our presence felt in this world, many of us don’t realize that we are playing into the hands of the powerful corporations and companies that earn money from our online interactions and the personal information that we choose to share.

A connected world has its pitfalls

Undoubtedly the gain of spreading our thoughts over a digital medium was a great boon for the human race. Things that we thought to be impossible 50 years ago are now the new norm. People can communicate with others in different countries without the hassle and cost of extended travel, employees can accomplish their jobs from the comfort of their home, and a wealth of information and answers are but a click away. The world is a much more connected place.

The internet made the world more connected
The world is a much more connected: Photo by NASA on Unsplash

Unfortunately, our primal, compelling need to be heard, noticed and appreciated (for many) outweighs the risks that come with giving away our personal information and preferences. Social media, albeit fun and at times informative, is one of the biggest offenders. Trillions of megabytes, in the form of information, from millions of users, are essential being fed into the digital space daily. This data is the real gold for people who have the patience and know-how to harness, process, and then use that information for their benefit. And while computer processing continues to grow, the amount of time and knowledge an organization or criminal needs to access that information is dwindling.

Since the creation of the internet, data breaches have become more aggressive and frequent. In many cases, the national government has been forced to intervene, which has led to congressional hearings harping on scathing issues around consumer privacy.

Why the Internet?

The answer to these rampant issues lies in the problem itself- The Internet. While the internet can be used by corporations and criminals to exploit the lack of security around your personal information, it can also be used to protect yourself digitally. There are countless applications and software that do the heavy lifting for you and muscle out those trying to take advantage of your online identity.  Keeping that in mind, we created Presence Global – an app that leads you down the path of privacy and security by giving you control over the illegal and unsolicited spread of your personal information.  

Join the movement #privacyfirst

Consumer Security Evangelist @ Presence Global.
Jun 2, 2020 6:06:57 AM

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