3 Steps to Protect Your Online Identity

Imagine if the world’s most powerful countries tamper with elections through Facebook and other means.

You may think that sounds like a “Black Mirror” episode, but in fact, it is current reality. Your online identity is up for grabs and it’s being sold to the highest bidder.

Documentaries like The Great Hack and entities like Cambridge Analytica (subject to a class action lawsuit for violating the U.S. Stored Communications Act, same as Facebook and two other data companies) on trial have proven to be a real issue in our society.

The Price of Your Online Identity

The profits of companies like Cambridge Analytica have shown cybercrimes to be more profitable than the drug trade. The profit from the illegal drug industry amounts to around $400 billion annually. According to Cyber Security Ventures, cybercriminals had stolen roughly $600 billion in 2019. One of the most profitable frontiers for hackers is through a social media platform, widely known as Facebook.

Your online identity has a price
Your online identity has a price.

Suppose you haven’t taken the time to watch The Great Hack on Netflix. I can almost guarantee you that the experience will be eye-opening. The documentary delves into an alarming and unsettling look at Facebook, politics, and how the U.S. election was “rigged” through Facebook ads targeting swing voters. But it wasn’t just ads. The movie explores the dark interiors of the “psychological data company,” Cambridge Analytica, which employed false propaganda campaigns, targeting people identified through Facebook’s psychological profiling as “swing voters,” or those who could be persuaded to vote for either side.

Cambridge Analytica, hired by Brexit, Donald Trump’s campaign, and several other right-wing parties around the world, used complex data tracking systems that complied with people’s likes, interests, and interactions on Facebook to identify the most vulnerable and impressionable voters to target and win over.

Despite his representing Facebook before the U.S. Congress and the surrounding lawsuits against Facebook, Mark Zuckerburg denied knowledge or responsibility for any misused information. In other words, when it comes to protecting our online identities, we are on our own.

All the information we post and share through social media like Facebook can be targeted by third parties, some of whom have bad intentions or desire to manipulate us. Sure, you may be okay with targeted product ads once in a while, but are you alright with companies turning a profit on your stored psychological profile, where you go, who you befriend, and the topics you “like” on Facebook?

So what can you do to protect yourself and those around you from these types of social media hacks?

  • The first step is awareness. Do your research around Social media hacks, data breaches, and immerse yourself in this new reality of an online world.
  • The second step is to secure your identity by monitoring and cleaning up your online digital footprints.
  • The third step is to eliminate unnecessary false, damaging, or unwanted information is detected.

Presence provides tailored remediation plans to clean up your digital existence and then safeguard your reputation. Here are 4 Things Presence can do for you to protect your online information.

Download Presence: https://bit.ly/presenceglobal, and begin your journey towards online privacy and peace of mind.

Join the movement  #privacyfirst

Consumer Security Evangelist @ Presence Global.
Jul 14, 2020 4:04:50 AM

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